Assimilate Press Release – May 20, 2010:

Vision On’s first color grading of a feature film – director/writer Alistair Banks Griffin’s “Two Gates of Sleep” — had its premiere at the 2010 Cannes Film Festival, Directors’ Fortnight on May 18. This speaks volumes about the caliber of work being done at Vision On, a New York-based digital imaging boutique specializing in Digital Cinema Production and Post. With the purchase of two RED Digital Cameras in 2007, the firm expanded its expertise from highly creative digital still capture and retouching to also include high-impact film and videos for the fashion industry, with a client list that reads like a who’s who in Women’s Wear Daily. Vision On began using ASSIMILATE’s SCRATCH® Digital Finishing Solution in August 2009 for the real-time conform, color grading, and finishing of imagery projects.

Dustin Bowlin, Senior Editor at Vision On says, “We’ve used the SCRATCH tools to color grade and finish numerous client videos, including RED and other formats, and knew it had the power and output quality needed for Banks’ film. I’d worked with him before as a colorist on “Gauge” (2008 NYC Film Festival) and knew he would appreciate the hands-on manipulation and real-time creativity that SCRATCH enables.”

For the shoot of “Two Gates of Sleep,” DP Jody Lee Lipes used the RED ONE™ Digital Camera. The edit was done in Final Cut Pro and then the raw .r3d files were transferred over to the SCRATCH system for the complete DI.

“Banks was going for a very precise look and our colorist, Nick Metcalf, was able to translate that into SCRATCH and create versions that could then be quickly pared down to the kernel he wanted,” says Bowlin. “The DP and some of the producers were in the sessions as well, and were amazed at the quality and speed of the grading process and what Nick was able to achieve.”

Metcalf notes, “We did a lot of research to find the right DI tool set for high-end grading and finishing. SCRATCH met our criteria with a streamlined, real-time data workflow and the ability to easily deal with RED’s native R3D files. For this film, we had a tight deadline and an even tighter budget. I was able to push through the grade, experiment, and finish within 40+ hours. It’s exciting to see how far digital cinema has come today – we can be amazingly productive, do great work, and all while staying within budget.”

Metcalf adds, “Like any new software as powerful as this there’s a learning curve, but with SCRATCH, once we worked out a few back-end issues at our facility, we were up to speed and working very quickly through projects. The power and ease of use make SCRATCH a very attractive software.”

For “Two Gates of Sleep,” the final output was to 2K anamorphic DPX, converted to DCP for its premiere at the Directors’ Fortnight, Cannes Film Festival, which highlights new talent and screens a selection of original world cinema. Ultimately it will output to an anamorphic 239 print.

New York Fashion Week was another success, although sadly it had its last hooray in Bryant Park.

Bravo to designer duo Brian Wolk and Claude Morais of Ruffian! Their Fall/Winter 2010 collection was no exception to the beautiful designs presented throughout the week.  Vision On created  the FW 2010 video.

Read more about the designers in an interview with the Huffington Post.

Vision On will screen its short film, La Demimondaine, starring Iris Strubegger on February 12 at the ultra posh nightclub, The Box.  Lorenzo Martone’s public relations and talent agency, ARC New York, will host the event for Ruffian designers Brian Wolk and Claude Morais.

The event will mark the first public screening of La Demimondaine.

See the official announcement on style.com.

Photographer Jamie Isaia recently completed an ethereal video lookbook for the Soho-based label Loeffler Randall. Serene, suspenseful, with spot-on styling, T Magazine called the piece a “noteworthy development” in the history of fashion’s forays into digital.

Vision On worked with Isaia on the stills, which are currently featured in Loeffler Randall’s Spring-Summer 2010 campaign. More and more we think this kind of pairing of motion and stills will be the way to go for brands especially with Apple’s recent announcement of the iPad.

Wes Anderson’s The Fantastic Mr. Fox was one of the more fun movies to come out this fall. The stop motion animation piece was shot on digital SLRs with a total of 621,450 still frames.

Based on the classic by author Roald Dahl, this is definitely one adults and kids both will enjoy, if for different reasons.