Dennis Freedman, Creative director at W magazine, recently asked Steven Klein to shoot Bruce Willis and his wife Emma Heming for the cover and feature spread of their July ‘09 issue. Steven wanted to shoot the story with the RED Camera, and looked to Vision On for on-set support and help pulling stills from the footage.

Shooting in and around the Standard Hotel in New York City’s Meat Packing District, the days went late as music and lighting helped the set become a stage on which Bruce and Emma played themselves.

From the outset Steven embraced this new technology. Between takes he and Dennis would sit with Vision On’s RED Tech team to review footage and make selects. The two were taken with the subtleties captured by Red and the moments revealed which on an ordinary still shoot would have been lost between the intermittent pops of flash.

Check out the finished product here