Check out Vision On and Flair Austria’s fashion film editorial, “La Demimondaine” starring Iris Strubegger, below. The film brings the magazine’s December 2009 14-page print cover story to life available in stands this Friday, December 4. Both the motion footage and photographic images were shot simultaneously using one state-of-the-art digital cinema camera.
The film was directed by Sharif Hamza and Sandro Suppnig.
A behind the scenes video gives a glimpse into how Vision On provided Flair with creative direction, production, and post production to make the film become a reality.
Shot at NYC’s legenday nightclub The Box and starring Austrian supermodel Iris Strubegger wending her way through a dark afterhours cabaret, the film draws inspiration from heroines like Marlene Dietrich and styles from the 1930-50’s. Featured brands include Cartier, Chanel, Givenchy, Louis Vuitton, and Alexis Bittar.
Martha Stewart Living knows a thing or two about being a step ahead. How so? The magazine, in collaboration with Vision On, recently used the revolutionary digital cinema camera everyone’s talking about for the November 2009 issue.
Pick up a copy of Esquire’s December 2009, quickly download some free “Augmented Reality” software, hold the magazine up to a webcam-equipped computer and, presto, Robert Downy Jr. will appear on the screen from the very cover you hold in your hands, speaking animatedly about his new movie “Sherlock Holmes.” Turn the cover to the side and the trailer will pop up.
The secret lies in the printed black and white marker on the cover, which the webcam recognizes with the help of the software. Other augmented reality content includes a Lexus ad, a photo slideshow, and a funny joke told by actress Gillian Jacobs (which becomes a dirty joke after midnight).
The concept has gotten some mixed reviews, but personally we’re thrilled to see Esquire and other publications push the boundaries of new multimedia technology.
Check out NYTimes’ write up of last week’s event at Christie’s Haunch of Venison gallery commissioned by dessert-art fanatics Kreemart for the American Patrons of the Tate Museum. Dessert-inspired works included a chocolate cake shaped like a Mies van der Rohe couch placed next to a normal chocolate-colored leather chair. Careful where you sit!
Vision On was there to record the event for the Tate. A video piece shot on the RED Camera will debut later this month on the museum’s website, along with segments shot by guests with handheld camcorders.
