Abbreviated online version of the film “Kreemart NYC-11032009.”

Our latest work is a conceptual film, “Kreemart NYC-11032009.” It is now showing in the exhibition “Being in the World: Selections from the Ella Fontanals-Cisneros Collection” at the Cisneros Fontanals Art Foundation in Miami until March 7, 2010 and debuted at Art Basel Miami Beach 2009.

The film captures the night of an exclusive art happening called Kreemart in collaboration with American Patrons of Tate held at the New York gallery, Haunch of Venison, on November 3, 2009.  The concept behind the happening was for artists to use cake as a medium.  Featured artists included Marina Abramovic with the “Abramovic Experiment”, Leandro Erlich with his cake replica of a Mies van der Rohe Barcelona couch, Mickalene Thomas with her cake infused rendition of Toni Basil’s “Hey Mickey” and Rob Wynne with his cake shaped in the word “cake.”

Filmed by three camera teams and a video equipped RC blimp, “Kreemart NYC-11032009” presents a large variety of views, emotions, and experiences throughout the night.  Attendees also asked to participate in the filming of the event using an additional six digital handheld camcorders passed amongst the crowd.

Vision On creative director, Sandro Suppnig, found his inspiration for the film from the Allan Kaprow quote, “The line between art and life should be kept as fluid, and perhaps indistinct as possible.”  Thus, the film becomes a happening itself infused by a variety of personalities and shaped by the feelings of the individuals who created it.  The line between audience, filmmaker, life, and actor blurs.