Photographer Jamie Isaia recently completed an ethereal video lookbook for the Soho-based label Loeffler Randall. Serene, suspenseful, with spot-on styling, T Magazine called the piece a “noteworthy development” in the history of fashion’s forays into digital.

Vision On worked with Isaia on the stills, which are currently featured in Loeffler Randall’s Spring-Summer 2010 campaign. More and more we think this kind of pairing of motion and stills will be the way to go for brands especially with Apple’s recent announcement of the iPad.