Check out NYTimes’ write up of last week’s event at Christie’s Haunch of Venison gallery commissioned by dessert-art fanatics Kreemart for the American Patrons of the Tate Museum. Dessert-inspired works included a chocolate cake shaped like a Mies van der Rohe couch placed next to a normal chocolate-colored leather chair. Careful where you sit!
Vision On was there to record the event for the Tate. A video piece shot on the RED Camera will debut later this month on the museum’s website, along with segments shot by guests with handheld camcorders.
Peter McGough, one half of the art partnership McDermott & McGough, last week set off a Page Six frenzy when he was overheard discussing his latest film project, the film debut of model Agyness Deyn.
Earlier this year Vision On worked with McGough to produce his film “If You Had Been The Moon,” an excerpt of which can be viewed here. We’re looking forward to seeing McGough’s sense of style, character, and narrative in action again.
Check out our latest motion piece produced for Gilt Man, featuring an interview and autograph signing extravaganza with the stylish goalie for the New York Rangers Henrik Lundqvist. Undoubtely Sweden’s hottest export since Marcus Schenkenberg, 27-year-old “King Henrik” led his national ice hockey team to gold medal victory at the 2006 Winter Olympics in Torino, Italy.
As recently as the latest Harry Potter film, moving pictures in print newspapers were something out of science fiction. Now just that is set to happen in real life.
Next month Entertainment Weekly will publish video ads in copies going out to subscribers in New York and Los Angeles. Part of a joint marketing experiment by CBS and Pepsi, the ads will run on wafer-thin screens embedded in the magazine’s pages, and will activate as soon as the reader flips the page.
This is something many of us couldn’t have foreseen, in real life, even just a few years ago. But it’s just one more way marketers are pushing the envelope with new media.
Dennis Freedman, Creative director at W magazine, recently asked Steven Klein to shoot Bruce Willis and his wife Emma Heming for the cover and feature spread of their July ‘09 issue. Steven wanted to shoot the story with the RED Camera, and looked to Vision On for on-set support and help pulling stills from the footage.
Shooting in and around the Standard Hotel in New York City’s Meat Packing District, the days went late as music and lighting helped the set become a stage on which Bruce and Emma played themselves.
From the outset Steven embraced this new technology. Between takes he and Dennis would sit with Vision On’s RED Tech team to review footage and make selects. The two were taken with the subtleties captured by Red and the moments revealed which on an ordinary still shoot would have been lost between the intermittent pops of flash. Continue Reading »
